It's official. The new site has launched. I can now be found at http://jessicascakes.com
Come and visit!
Saturday, August 21, 2010
The reality is that changes are coming. ... They must come. You must share in bringing them.
- John Hersey
I have made a lot of changes in these past few months. I moved both my business and my household this spring, added new flavors and products, and my new website is scheduled to go live within a day or so.
Wow, that last one is a big one. Since the last one was launched just under 2 years ago you may ask if something was wrong with the previous design. Absolutely not, and the decision to change wasn't made lightly or quickly.
Geri of Style Laboratory designed my previous site. It was a huge change from my original design and then my later, somewhat untutored, revision. Geri's design was clean, sleek and sophisticated and I liked it very much. When she and I started the process I hadn't really known what I wanted, just knew it needed to be different from what I had. While we worked together, she opened my eyes to a new way of viewing my business, my brand and how the world saw me. As time passed the thinking didn't stop, my business started evolving and it became clear that my site needed to evolve as well.
Jesse and David from Creature Works as well as Katrina from Studio Laguna have played starring roles in this new site. Not always articulate when trying to convey an idea, I credit Jesse with the ability to interpret gestures into vocabulary and David with the ability to make any luddite a computer wiz. Katrina, talented and patient, gets kudos for taking hundreds of photos for us(read Jesse and David) to use to give the site life.
Hours from being a reality, I am sitting with my finger poised over the send button to announce "It's Live"
Monday, August 16, 2010
Kari's fiance was surprised with a recreation of his favorite album.
The Beatles' Abbey Road.
Say hello to George, Paul, Ringo and John.
When I delivered to StoneRidge Golf Club, I was able to witness the reaction first hand. A great success- a gasp at the doorway, a huge hug from the bride and the groom was all smiles.
Saturday, August 7, 2010
To call a color by just one name just doesn't do it justice. Of the four cakes I sent out or delivered today, 2 used purple and green. That is all they had in common. One was modern and elegant, the other downright funky.
One will mark the union of a lovely couple at the NIcollet Island Inn. The other celebrates a big, bright birthday.
Many Happy Returns to everyone.
Friday, August 6, 2010
Becky and Theresa from W Hotel hosted an event for wedding planners yesterday with a whimsical theme of Alice in Wonderland. Geri, part of the planning, had asked me if I were willing to provide a tiptilt cake to add to the gathering, and of course I said yes.
A small enough group for relaxed conversations and room tours, we nibbled and laughed our way through some pretty tartlets, scrumptious macaroons, and absolutely decadent chocolate confections.
Jean and Nicole kept us in stitches. I made the acquaintance of Kelly and Kari of Bliss and was able to chat more with Amanda of Jaclyn Elizabeth Events.
Katrina and I split off toward the end to meet up with Ashley and Carra at Bar Lurcat where we sipped and supped and enjoyed the beautiful summer night. Able to talk about our busy seasons, the great events just past or coming up.
All in all a lovely evening.
Wednesday, August 4, 2010
It's been hot, very hot, and even hotter when you work in a kitchen.
Doing some hard labor getting her fondant tinted, Nicolle, with permission, shed her chef's coat and gave us a giggle.
Let's hear it for Nuuude! Cupcakes.
T-shirt courtesy by Woot